After spending some time in the stationery and gift industry, I joined ALEX Brands team where I developed products for the craft, spa, and ALEX Jr. lines. My role focused on assembling kits—curating their contents and shaping the overall product experience. I also contributed to the artwork, design, and aesthetics of the products, though packaging was handled by a separate team. While I didn’t design the packaging, I was responsible for designing the products themselves.